The Consumer Packaged Goods (CPG) industry is changing at an unprecedented rate. Consumer expectations are rising significantly, and markets are experiencing new segmentations along with new spending behaviors. Customer spending patterns can be inconsistent and change quickly. Eco-friendly and natural products continue to become an important new market for consumers and bring an expectation of product visibility. The product mix within a brand increases as consumers want more variety for their loyalty. How does a company grow by adjusting to the current and future environments?